FREE GUIDE
Profitable Menu Scorecard
This free diagnostic tool will show you why your menu might be the most overlooked profit lever in your business
Your Menu Might Be Costing You More Than You Think…
If your practice is booked but still not scaling profitably—this isn’t about marketing, ads, or a better team.
💥 It’s your menu. And this free diagnostic will show you exactly where profit is leaking—and how to fix it.
Download the Profitable Menu Scorecard to:
✓ Spot the real reason your menu isn’t leading to bigger packages or consistent yeses
✓ See how your current structure might be confusing patients—or making it harder for your team to sell
âś“ Know exactly what to change to simplify your services and start selling plans that grow with you
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No new tech. No new team. Just a better menu strategy—designed to build revenue with what you already have.
👉 Grab your free Scorecard now and start building a menu that sells for you.
WHAT YOU’LL FIND INSIDE:
The Brand Power Ladder™ — see where your current menu ranks (and why it matters)
A 5-part diagnostic to uncover the hidden profit leaks in your service structure
Your next strategic move to raise prices, boost bookings, and build brand equity—without adding new services
I'm Heather Terveen
YOURÂ AESTHETICS & WELLNESS PRACTICE COACH
15 years ago, I left corporate sales and marketing to become a licensed aesthetician. Within a year, I was hired to help launch a brand-new med spa—not because I had years of aesthetic experience (I didn’t), but because I knew how to position and sell high-value offers.
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That’s exactly what this Scorecard helps you do.
If your menu is blending in or breaking your bottom line, this is your starting point.
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Let’s turn it into your most profitable asset.
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DOWNLOAD THE FREE GUIDE NOW
Your Menu Might Be the Most Overlooked Profit Lever in Your Business
You don’t need more treatments—you need a better strategy for how you package, price, and position what you already do.
The Profitable Menu Scorecard shows you exactly where you're leaving money on the table—and how to fix it with clarity, confidence, and premium positioning.
👇 Grab it now and start building a menu that scales.
